Generally, long tail keywords are 3 and 4 keyword phrases which are very specific to your real estate website. When a client uses a highly specific search phrase, they are looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that client typically does before making a buying decision.

Real estate brokers need to have a steady flow of new clients to grow their real estate business online and although prospective home buyers are always out there, attracting them to your real estate website is very challenging. The potential clients for your real estate business have many options, and it is easier than ever to research all of them online. Meaning that the best way to bring a client to your business is by being visible when the client is using search engines. Most of the home buyers rely on search engines like Google to find real estate websites and properties listing a website in their areas.

Real Estate Long Tail Keywords

Thankfully, the results they see are not a product of chance and you can make your real estate website show up with them using search engine optimization. To learn how to effectively leverage long tail keywords, here is a four-step process for uncovering phrases that will help to drive traffic and conversions, thereby boosting your rankings.

In a competitive industry like real estate, you can be sure that other agents in your area are also using SEO to reach local clients. This means that to succeed, you need to create a unique strategy and make your business stand out.

Reasons to Use Real Estate Long Tail Keywords

Most of the professionals in the arena of online marketing know it is clever to use long tail keywords that target potential customers who are “late” in the real estate buying cycle. In professional terms, what we are talking about here is the concept of targeting the so-called long tail keywords. Helping you to illustrate this phenomenon, let’s take a look at the typical step-by-step buying path that a customer travels on the way to a making a purchase.

– Clients become aware of a product.
– Clients seek information about that product in preparation for a possible purchase.
– Clients evaluate alternatives to the product (features, pricing, etc…).
– Clients make their purchase decision.
– Clients pull out their credit card and complete the transaction.
– Clients then evaluate the product after buying it and decides if they want to keep or return it. Learn more

To effectively leverage real estate long tail keywords, here is a 4 step process for uncovering phrases that will help to drive traffic and conversions, thereby boosting your real estate website rankings

Research Your Competitor: Leveraging the most beneficial real estate long tail keywords, you must first show who are your competitors, what real estate keywords they are targeting and how much traffic they are driving using those long tail keywords. You need to figure out who are your competitors, uncovering the keywords they are optimizing for can be easily determined with the use of paid SEO tools such as SEMRush, Buzzsumo, or Ahrefs. With these kinds of services, you should be able to easily uncover a treasure trove of keywords that your competitors are using to drive traffic.

Establishing Your Prime Keywords: Before you start your real estate long tail keywords research, you need to have a firm understanding of what your top 10 most important real estate keywords are. This is necessary because your real estate long tail keywords will essentially be more illustrative versions of these terms. Before you can generate any real estate long tail phrases, you need to know their roots.

The main real estate keywords your business targets should be of medium to high competition, get up to 200 monthly searches (according to the Google Keyword Planner), including three or fewer words, and be targeted by at least one of your competitors. There are other tools apart from Google Keyword Planner you can use to help start your real estate company’s main keywords. These keywords search engines include the Keyword Tool, Google Trends and Accuranker.

Choosing the Right Real Estate Long Tail Keywords: Since you already know your prime real estate keywords and have conducted your competitive research, the data you have compiled should prove useful in determining the most relevant real estate long tail phrases for your business. Using keywords like “real estate agent”, “real estate jobs”, Any phrases that are immediately or obliquely relevant to this term should be added to your list.

The main aim here is to decide as many long tail keywords as you can that have a low to medium search volume and are relevant to what you are targeting. These will be the phrases that will easily bolster your traffic and rankings. Your real estate long tail keywords should contain 3 or more words, generate less than 100 monthly searches (according to the Google Keyword Planner), and be targeted by at least one competitor.

Once you have compiled a list of suitable terms, begin to integrate these phrases into your real estate website’s content and landing pages. Additionally, make sure your website is user-friendly as it relates to design, navigation layout, and load times; all these can all have a detrimental impact on your rankings and traffic.

Monitoring Your Real Estate Keyword Activities: having involved in any Search Engine Optimization for even a small amount of time, you already know that not all the keywords you aim to rank for will produce the results you had hoped for; this is just how it goes. It is vital to monitor each real estate keyword’s ranking, profitability, conversion rate, and lifetime value to set up which keywords should be optimized and which should be abandoned; this is partly how you continually refine your site’s SEO strategy and reach the top of the SERPs.

You are advised to use SEMRush’s Position Tracking tool to decide search engine positions for any of your keywords. You can also use this tool to verify competitor rankings with your own, as well. Real estate long tail keywords are a necessity for ranking well in today’s SERPs. These phrases are more likely to discuss user intent and drive searchers to find the solution they are out to get; something that Google places a high priority on. Using this method to uncover your site’s most relevant and prosperous long-tail phrases and maximize your SEO efforts.

Please list other tactics you know to maximize SEO strategy not listed here. What have you found to be the ideal real estate long tail keyword length for real estate business or any online business you can think off?

Culled from SiteProNews | 4 Steps to Boosting SEO with Long-Tail Keywords