Your Real Estate Web Design and Your Business
Web design is the process of planning and building a collection of electronic files that determine the layout, colours, text styles, structure, graphics, images, and use of interactive features that deliver pages to your site visitors. The different areas of web design include web graphic design; interface design, authoring, including standardised code and proprietary software; user experience design; and search engine optimization
If you are having a real estate website designed or choosing a pre-made design that uses the Theme Fuse premium WordPress themes or other technologies, what you choose really does make a difference. Understanding how people perceive web designs can go a long way toward making sure you make a sensible choice.
Consider carefully what colours you want to use on the site. Some colours will have a very energizing effect on your visitors and others will be very calming. It’s long been said that banks like blue because it builds trust, but it’s also a soothing colour.
So is green. Anyone dealing with money is probably anxious already, so you don’t want to exacerbate that. Energizing colours are great when you want to make someone act on a call to action. If you want to get a darker image maybe you’re promoting games or movies dark colours, as you may have suspected, work very well.
Remember that the shape of the elements that make up your site make an impression, too. An engineering firm, for instance, would probably want to go with very angular design elements that look precise and well-formed. Other businesses perhaps an organic farm might want to go with more natural looking shapes. This can really set the mood for visitors, so pay attention to this element of design.
Fonts and Typography
Your font selections and the setup of your typography really do make impressions on viewers. If you happened to be a fantasy author promoting a book, using fonts that are very medieval looking using them sparingly for effect, of course, might make just the right impression on your visitors. If you’re giving sales information or technical information, you’ll want to be sure as many people as possible can read the content without trouble, and that means using a simple font like Arial or Verdana.
Make sure your link colours stick out from the text. This is an area where people sometimes make bad choices. It’s better to have links look very bold and bright than it is to have them tend to blend into the rest of the text. In the latter cases, you might lose out on click-through to products that you make affiliate money off or people may not get the most out of your content because they didn’t notice that you had a great reference link for them to take a look at.
Your design says a lot about your real estate business. So, make sure it speaks well of the business it represents!