The Microsoft is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. As search marketing grew, Microsoft began developing its own system, MSN adCenter, for selling PPC advertisements directly to advertisers. As the system was phased in, MSN Search (now Bing) showed Yahoo! and adCenter advertising in its search results. Similar to Google AdWords, Microsoft Bing Ads uses both the maximum amount an advertiser is willing to pay per click (PPC) on their ad and the advertisement’s click-through rate (CTR) to determine how frequently an advertisement is shown.
This system encourages advertisers to write effective ads and to advertise only on searches which are relevant to their advertisement. Bing Ads allows advertisers to target their ads by restricting their ads to a given set of demographics and by increasing their bids whenever the ad is seen by a user of a certain demographic. As of November 2006, no other PPC advertising system has a similar feature. Similarly, Bing Ads allows advertisers to run their ads on specific days of the week or certain times of the day.
Microsoft Bing Ads Editor saves you time in managing your Bing Ads campaigns in a very easy-to-use desktop application, you can edit campaigns offline and then publish changes at your convenience when you are back online. Users can use Microsoft Bing Ads Editor to manage their accounts in bulk, from the campaign level down to the individual ad level.
Microsoft Bing Ads Editor Full Features
Work faster. Sync your Bing Ads online accounts with Microsoft Bing Ads Editor, make changes or additions offline, and then upload your revisions with one click.
Edit easily. The familiar Office user interface makes navigation simple. Directly edit ads, ad groups, and thousands of keywords at once.
Create campaigns with ease. Our Creation Wizard walks you through the process with step-by-step instructions. You can define an ad group, create text ads, select keywords, and preview final ad copy. You can even copy and paste Bing Ads data directly into Microsoft Bing Ads Editor. Research new keywords. Discover new keywords and add them to your account using the keyword research tools
The following listed Operating System support the Microsoft Bing Ads Editor Installation
Operating System: Windows 10, Windows 7 Service Pack 1, Windows 8.1, Windows Vista Service Pack 2
Processor: 1 GHz Pentium processor or equivalent (Minimum); 2 GHz Pentium processor or equivalent (Recommended)
RAM: 2 GB (Minimum); 4 GB (Recommended)
Hard Disk: 6 GB (Minimum); 10 GB (Recommended)
Display: 1024 x 768 high color, 32-bit
Networking: DSL/cable or equivalent
Step by Step Installation Guide
- Ensure your system is up to date by installing all High-Priority/Required updates on Microsoft Update
- After installing all High-Priority/Required updates with Microsoft Update, download the Bing Ads Editor by clicking the Download button for the appropriate language and saving the file to your hard disk.
- Double-click the BingAdsEditor.exe program file on your hard disk to start the setup program.
- Follow the instructions on the screen to complete the installation. Click the download link to get this easy-to-use desktop application and start creating and managing your Bing Ads online advertising campaigns with this
You have option downloading any of the 2 versions available; 32-bit and 64-bit. If you have a 64-bit operating system and at least 8 GB memory, it is recommended that you download the 64-bit version of Bing Ads Editor v11 to optimize your performance. If you already have a 32-bit version of Bing Ads Editor installed, then you will first need to uninstall the 32-bit version (this will delete the downloaded accounts) and then install the 64-bit version.
Please Note: This will delete your downloaded accounts, so after the installation, you will have to download your accounts again. Keep in mind that Microsoft Bing Ads Editor version 11.0 and older Bing Ads Editor version 10 can run side-by-side, so you will need to uninstall 32-bit version of both the applications before you install the 64-bit version.