Minnesota search engine marketing association looking for a paid search specialist who will be responsible to manage several of our clients Paid Search, PLA’s, and re-targeting campaigns across Google, Bing, and Yahoo. The Minnesota Search Engine Marketing Association strives to help businesses and individuals keep a pulse on the latest news, trends, tactics and tools. A non-profit organization founded for and by search marketing geeks, MnSearch aims to speak directly to the search marketing professional and raise the standards and awareness of search in Minnesota.
Paid Search Specialist Responsibilities
To manage several of our clients Paid Search, PLA’s, and re-targeting campaigns across Google, Bing, and Yahoo
Work directly with our clients and be the face and expert for Bruni Media in paid search strategies
Compile and report on the success of the campaigns to our clients and management
Requirements and Qualifications
Must have 2+ years experience in managing paid search campaigns, preferably in apparel and accessories
Must have knowledge in Search Consoles-Must have knowledge in Google Analytics and proper URL tagging and tracking-Must be familiar with Google
Auto Bidding Manage the necessary feeds to manage these campaigns-Strong written and verbal communication skills
Comfortable in speaking with different types of clients e.g. brick and mortar, online only, education, agricultural etc.
Expected to become an expert in different product categories and verticals
Knowledge of any of the following software:-
Kenshoo-Marin-Additional Reporting Software e.g. Adobe, IBM etc.
How to Apply
MnSearch was founded to address the specific needs and demands of search marketing in Minnesota—an industry rich with complexities, relentlessly changing and yet full of promise. Whether you’re a committed member-for-life or attend sporadic events, MnSearch can help you. Interested and qualified candidates should visit the application website for more detailed information. You can contact MnSearch to discuss sponsorship and/or partnership opportunities.